Knowing how to promote with Instagram is essential for anyone who wants to be successful on the internet these days. It doesn’t matter if what you’re selling is a product or a service, the platform offers a universe of new possibilities.
Throughout this article you will learn about:
- recent Instagram data;
- practical tips to promote on the platform;
- and more!
Recent Instagram data
Before having access to the tips to promote on Instagram, we have separated some recent data about the platform, so you can understand how important it is to create a successful profile there:
- Instagram hit the 1 billion user mark in 2021.
- More than 100 million of these users are from the United States.
- In the ranking of countries with the highest number of users, the United States is the first followed by Brazil.
- The social network gains over 1 million new United States users per month;
- Instagram posts get 58% more engagement than Facebook posts.
Now that you understand the weight and importance of the platform these days, it will be much easier to learn how to promote with Instagram and sell more.
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8 Tips on How to Promote Your Brand with Instagram for best result
Having an Instagram profile for your brand is like having a real online storefront: you’ve found an incredible way to generate desire and arouse the desire to buy in your target audience.
Presence on this social network also helps to increase your visibility, bring your relationship with your customers closer and build authority. To make everything easier, here are my best tips on how to promote with Instagram!
1. Have a professional profile
Start by making a professional profile on Instagram for Business, this way you guarantee the possibility of exposing your contact channels to your followers, you can advertise on the platform, and you have access to Insights, among other specifics.
2. Bet on quality images
It doesn’t matter if we’re talking about a still image or a video, as Instagram’s focus is on that, you need to invest in quality images. This is the way you will have to attract the attention of people who are passing through the timeline.
3. Appeal to curiosity
You can use Instagram as a way to instill curiosity in your followers, making, for example, posts with close-ups of products that will be launched or assembling mosaics with a photo cut into several pieces that are posted gradually. You can also explore this trigger well with videos, which can be used as teasers.
4. Use Stories, IGTV, and Reels
Stories is the Instagram feature that allows you to leave a photo or video up for 24 hours. You can use it to post behind-the-scenes photos, flash promotions, etc. It’s a great way to convey a sense of closeness to your followers!
IGTV allows longer videos to be posted to a separate feed within Instagram itself, which opens up a whole new range of possibilities.
In addition, there is also a new feature on Instagram: reels. It allows TikTok-style micro-videos to be posted to a separate feed as well, just like IGTV.
5. Determine and maintain posting frequency
It’s no use being present on the social network and not posting there, so, to know how to promote with Instagram, it is essential that you determine and maintain a certain frequency in the posts – both those in the feed and in Stories.
6. Use Hashtags (and create one for your brand)
Hashtags are quite useful as many people are looking for content by searching for them. Always try to use hashtags that really have to do with your brand and publication. Another tip is to create a hashtag for your brand, so people will be able to use it when they post images of your products.
7. Make the conversion easy
Instagram is an app and even though there is a desktop version, most of the traffic happens in the app, that is, on mobile. If your site is not responsive, the results you achieve may be underwhelming.
The good news is that there are already ways to make the conversion easier. The NowLink website links the photos posted on Instagram with the products on your website, taking your customers straight to what most caught their attention. This tool can be used by any brand that has e-commerce and an Instagram profile. You can also go to your Instagram profile and tap Edit Profile. Add your desired link to the Website field in other to drive traffic to your website or store.
In addition, Instagram also has the Instagram Shopping functionality, which allows you to take your users directly from the photo posted in the feed to your website.
8. Advertise!
To advertise on Instagram you need to have an Instagram for Business profile, which is necessarily linked to your Facebook profile – where ads will be created and managed. Take advantage of this feature to take your brand to even more people!
Conclusion
Throughout this article, you learned about the importance of knowing how to promote with Instagram. You saw some up-to-date and important data on the use of the platform in the United States, Brazil, and the world, in addition to having access to the best tips to put your dissemination strategy into practice.
